All publicity = good publicity? Not so if you’re a fashion designer. At your fashion show you want the front-rowers to represent the image of your brand, be it cool, young & hip, or elegant & preppy. Many fashion designers have a whole bunch of muses nowadays – check out Marc Jacobs with Kirsten Dunst, Sophia Coppola and Rachel Feinstein Currin. The substitute for a muse, however, is the Bright Young Thing who needs the publicity as much as the designers. Case in point: Sophia Bush.
Less than two years ago, the young actress was predominantly known for her role as the psycho-slutty teenager in the US drama series One Tree Hill. Now she is more likely to be snapped at fashion shows, premieres & red-carpet events looking enviably styled, chic, & polished to go-go.
This rebranding has boosted the star’s presence no end. Most fashion editors now recognise her image, even if they don’t know her show. She has established a more serious niche for herself in the world of fashion. She may not push the boat out with outré and unconventional ensembles, but her effort & variety gets an A plus.
Looking cute in a Lela Rose twinset, snapped at the designer’s fashion show, Spring 2008, with Brittany Snow:
Dressed to impress, in Hervé Léger:
Taking care of rehydration the Starbucks way: bug-eyed sunglasses with a cool jersey dress help to keep it serene on those long summer days:
Left to right: Reem Acra, Jill Stuart, Ports 1961, Malandrino:
Saccharine buttercup: in BCBG:
Global Green USA:
Lela Rose show & jersey dress pics: www.my.opera.com/mystyle/blog/index.dml
Global Green USA: www.grannypantscouture.com
Hervé Léger dress: http://shoes.about.com/od/imagegalleries/ig/Celebrity-Shoes/Sophia-Bush.htm
BCBG pic: www.people.com
Reem Acra, Jill Stuart, Ports 1961, Malandrino montage, plus Rock & Republic dress & motorcycle jacket: www.instyle.com
NB. For legal purposes, I can’t guarantee that the striped black/white dress is a Hervé Léger, but it certainly looks like one to me! Post a comment if you think otherwise!